You can speculate about the percentages and reasons, but without doubt educated and aware prospects buy, buy with confidence, buy more, and influence others to buy.

A few notes from the must read June 2008 Aberdeen Group report Customer 2.0 - The Business Implications of Social Media on companies using Web 2.0 technologies:

• Best-in-Class companies increased Return on Marketing Investment by 11%
• 82% improved year-over-year performance in customer retention
• 70% of all companies surveyed plan to increse the budget for Web 2.0 technologoes in 2008
• 61% of the best in class companies report the top goal for Web 2.0 is to increase market awareness

Web 2.0 (learn more on Wikipedia) provides compelling technology for raising awareness among your prospects and instilling in them the confidence to buy your products and services. The even-more-good-news is that the technology is readily available, easy to use, and incredibly inexpensive.

This website provides an example. If you would like to see links to 20+ exemplary websites plus articles and more then take a look at our sister website Product Academy’s Executive Series speed course called “Examples and Resources”. You’ll learn a lot in 10 minutes or less.

If your company wants to get started started using Web 2.0 technology – social networks, blogs, mulitimedia, on-line courses and more – to increase revenues and improve customer satisfaction then just click the “Contact Us” link at the top of the page and we’ll be in touch shortly.