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Advantage is a Summary Analysis that addresses the ultimate sales question: "How am I doing against my competition?" in the client's view. It is the only analysis that compares us and the competition.
While the Pocket Sales Manager merely display the Overall Advantage as part of the Sales Analysis screen, the Desktop Sales Manager allows display and grouping of Opportunities under this heading as shown below:
You can see your Advantage analysis - how your sales opportunities are doing in relation to your competition - in the Navigation area in both the dashboard and as an Advantage navigation button:
Advantage Judgements
Advantage is a Summary Analysis. It is based upon following judgements:
Solution Impact Analysis
Features
Pricing
Compatible
Buzz
References
Sales Impact Analysis
Relationship
Momentum
Alignment
Dominance
Politics
Competitive Solution Impact Analysis
Features
Pricing
Compatible
Buzz
References
Competitive Sales Impact Analysis
Relationship
Momentum
Alignment
Dominance
Politics