Judgement
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Description
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Features
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Does the prospect find favor with the features of our products and services?
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Pricing
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How our pricing judged by the prospect? That does not necessarily mean "Are we the lowest price?"
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Compatible
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Do our products and services "fit" with the prospect's business? Will it be easy for the prospect to adopt our products and services or is there a considerable barrier to overcome?
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Buzz
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Is there a sense of interest and excitement in your prospect's industry about our products and services?
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References
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Has the prospect be able to obtain good reference regarding our products and services?
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